Ways how travel industry will adapt the Vocal for Local concept

After prime minister Narendra Modi speech on sales “Vocal for Local”, since then it has become one of the trending stories. Companies and brands from every sector are trying to use the same pitch to bring out the zeal of nationalism to their marketing strategy. Either it is through a campaign or other media communication, organization and enterprises are trying their level best to woe the customer and sell the product in the most effective way. As per the controversies and analysis, the sales pitch is likely to that of Donald Trump “America First”, where the nationalism zeal and nation concerned will be the priority to raise the economy. Perhaps with this initiative, it is a thought to become more self-dependent and rely and give importance more to “Made in India” products that any other.
Where industry from every sector is relying on different strategies, the travel and tourism industry has seen a nightfall after the lockdown which has hit the market ruthlessly. Perhaps the only industry which will see a long time affect even after the post-lockdown! We cannot forget that it is through community transmission that the infected cases of COVID-19 are hiking. And likewise, to save the industry only the concept “Vocal for Local” is the only mantra to help the travel and tourism industry to avoid crashing.

One of the main advantages why “Vocal for local” should be outraged in the travel industry because it will help the small and medium business units to showcase their products through communication and experience. While traveling to places in India, we encounter many products and stuffs which are more reliable than international products. The recall is short term eventually, but if travel and tourism merge with such local brands it will see a bigger traction in the nation. Perhaps one of the key points why “Vocal for local” strategy is a must thing to try in the travel and tourism industry. Either trying ayurvedic products from Kerala or Ooty or having the sip of coffee from Mysore or wrapping the warm clothes from Kashmir, Indian local product is far way authentic than perceived. Perhaps an initiative to implement in the long run!

India is a diversifying country whether it be with culture and heritage and people or with geography. India has it all. From the mighty Himalayas to the lazy lagoon, India is a place of wanderer and wonderer. Tourists across the foreign belt visit India to witness the versatility of the place- architecture, culture, history and even tasting delicacies. It is a place where the visitor is welcomed with open arms. A place where every genre of travelers gets its taste- either be it a luxury seeker or an adventurer seeker. And with the lockdown scenario and post-lockdown stage, travel and tourism are getting one of the efficient methods to showcase the incredibility of India and exhibit the true gem of tourism in India within.

We Indian, are in a state of mind always to fantasize about the global brands and taste and adapt global cuisines into our delicacies. But we somehow forget that India is a home of culture and tradition. With culture comes the variety of cuisines which is still unknown. With the implementation of the concept, it will open the door of experimentation and exploration of such delicacies which will give a newer direction to test our desi Tarka.

One of the powerful ways to deliver the message of adopting the “Vocal for Local” is through social media. Today social media is one of the most powerful influencers. By leveraging the platform and echoing the message of nationalism it will cause vandalism to the foreign market and the local market will get much more recognition which needs to done immediately. Through campaigns, #hastags, and powerful influencing videos of the Indian’s corner, the nation will embrace India way beyond than ever imagined.

We always hear about people of boosting their societal image by the stories of Europe or any foreign travels. With the consequence of coronavirus, for the time being, international trips will be deadened. Eventually, it’s the time to target the netizens and give a luxury treatment in the most exquisite places of India! Nevertheless, the company meets, and business meets always target foreign setups to give a sneak-peak look. Well, this is time for the travel and tourism industry to go miles with the strategy and tighten the bond even more. It not only will provide safer and more reliable surroundings but will also help to coordinate with the local vendor even more.

In a state of drastic economic loss, where we need to obscure new economic approaches to regain the strength once again. A time where local products and local tourism is the only way to see the unseen and execute the unknown in a better way. India will make a terrible mistake if international trade and tourism are entertained furthermore. It will not only encourage to pave the way for global competitors and eventually India will see a dark phase for an exceptionally long time. India should play a leadership goal and strengthen the architecture on an international level. Perhaps we are in a retreat phase where India needs to widen the bigger platform for its “Made in India” components. Going with “Vocal for Local” India will enter the zone of self-dependency and will tighten the gap of unemployment which is rising ever since. It is the right time where not only the travel and