Is Virtual tourism being the new normal in the travel industry?
Introduction
When analyzed, one of the serious losses in the industry is the travel and tourism industry. And perhaps it is one of the first industry who adapts the situation out of the box and change the scenario to get noticed in an unpredictable way. And not to mention one of the biggest trends that the lockdown and quarantine phase has shown is the new genre of tourism i.e. virtual tourism. With the pre-recording of the videos and live telecast, the travel industry has seen a major response. Adventure seeker and tourist enthusiastic has been the main audience of the specified category of tourism. Through this initiative of marketing strategy, this not only helps to give the real-time scenario of the place but also helps to capture the audience beforehand. And with the upliftment of lockdown, this audience will be the major assets to the investment, invested by such travel and tourism companies.
Many such campaigns are been generated with collaborations of brands that instantly have created the impulsive behavior of the audience. For example, the automobile brand; Ford with various such campaigns or Instagram story has highlighted places where the tour was conducted in either way the traction is received for both the audience i.e. auto enthusiastic and traveler seeker. Perhaps Industry leaders feel that virtual reality will be the biggest tool to engage travelers by offering various ways of engagement. Eventually, it helps the customer or the audience to witness the “try before buy” marketing strategy before finalizing the spot which we mostly see in the major e-commerce website like myntra, jabong etc. And with the lockdown scenario, customers across the nation are getting the ample amount of time to witness the essence and the beauty of the selected places. Even hospitality industry is trying to utilize the same strategy with the help of augmented reality and 360-degree video to give a vivid scenario beforehand. This helps to shorten the bridge between the marketers and the influencers eventually.
Another reason why Virtual reality will last is because of the sense of being present in the chosen place. With quality graphics and Virtual Reality experience, it will give you the much feeling of you being present in the very place. Where lockdown and quarantine have only provided a sense of boredom, the tourism industry has become the new entertainment route to help you the beauty of the outside world in one single device. Well, that is one of a strategy!
Wandering where you will able to witness the wanderer! Select tools like Google Earth VR, IMMERSE by the by The Hydrous—a 360-degree tour of the world’s oceans. From mountains to desert to experience scuba diving, these tools help and make us believe that Virtual Reality and technology is the next powering weapon to get the economy going.
Many Tourism boards have cultivated the same strategy to hold the customers sooner or later. Places like Abu Dabi, Japan, Maldives, United Kingdom, Australia, has provided a powerful message to the audience during the lockdown keeping the travel essence intact. With these campaigns, it allows us to hold the loyal customers and help to see the much traction from the campaign which can be leveraged further.
However, Post -lockdown, the Virtual Reality and Augmented Reality will play a much bigger role in revamping the travel and tourism industry.
Many such campaigns are been generated with collaborations of brands that instantly have created the impulsive behavior of the audience. For example, the automobile brand; Ford with various such campaigns or Instagram story has highlighted places where the tour was conducted in either way the traction is received for both the audience i.e. auto enthusiastic and traveler seeker. Perhaps Industry leaders feel that virtual reality will be the biggest tool to engage travelers by offering various ways of engagement. Eventually, it helps the customer or the audience to witness the “try before buy” marketing strategy before finalizing the spot which we mostly see in the major e-commerce website like myntra, jabong etc. And with the lockdown scenario, customers across the nation are getting the ample amount of time to witness the essence and the beauty of the selected places. Even hospitality industry is trying to utilize the same strategy with the help of augmented reality and 360-degree video to give a vivid scenario beforehand. This helps to shorten the bridge between the marketers and the influencers eventually.
Another reason why Virtual reality will last is because of the sense of being present in the chosen place. With quality graphics and Virtual Reality experience, it will give you the much feeling of you being present in the very place. Where lockdown and quarantine have only provided a sense of boredom, the tourism industry has become the new entertainment route to help you the beauty of the outside world in one single device. Well, that is one of a strategy!
Wandering where you will able to witness the wanderer! Select tools like Google Earth VR, IMMERSE by the by The Hydrous—a 360-degree tour of the world’s oceans. From mountains to desert to experience scuba diving, these tools help and make us believe that Virtual Reality and technology is the next powering weapon to get the economy going.
Many Tourism boards have cultivated the same strategy to hold the customers sooner or later. Places like Abu Dabi, Japan, Maldives, United Kingdom, Australia, has provided a powerful message to the audience during the lockdown keeping the travel essence intact. With these campaigns, it allows us to hold the loyal customers and help to see the much traction from the campaign which can be leveraged further.
However, Post -lockdown, the Virtual Reality and Augmented Reality will play a much bigger role in revamping the travel and tourism industry.
Hygiene will be the top of the mind
With the outbreak of coronavirus, the tourism industry will have to take many precautions to pass the safety message to give faith in the mind of the tourists. The worst has been seen in the situation and the expectation from the travel and tourism industry will get a higher epitome even more. And with the acceptance, tourists will eventually really on the virtual platform to entertain with the destinations. Either conduction of live streaming or getting updated with the current scenario, Virtual reality will be the savior to get a short break from the hideous lifestyle.
Contact the contactless
With the past few months of repetitive messages of social distancing, the message will run for a couple of months post-COVID-19 where travel and tourism industry will still have to take the support of the virtualism to entertain their audience and condole them with the message. With this precaution and desire, customers will rely on the virtual platform eventually. Here the travel and tourism industry will have to work on the content and technology sideways to position their message all throughout the year.
Value one single penny
With the loss of economic infrastructure, even after the post-lockdown people will keep their best to prefer the necessity instead of the luxury. And here the word goes “Each penny matters”. With the loss and the circumstances during the lockdown scenario, people all around the nation will be more efficient to reserve every bit to get a secure livelihood. And when value be the new currency, here virtual reality will have to play a massive role to engage the audience and satisfy the globetrotter soul more vividly.
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