
Impact on COVID-19 on travel industry across the world
Introduction
With the outbreak of Coronavirus, the economic state across the world has seen a bigger loss on the GDP. And one of the most affected industries is undoubtedly the travel industry, which has immediately come to a standstill across the globe. To be precise, and to look at the bigger picture, it is through the travel industry that other industries are connected and consequently faced a tremendous loss. Airways, railways, hospitality, and related sectors have been affected immensely due to it interlink with the travel industry. This has been one of the toughest hits to the year 2020, because of the outbreak of COVID-19. The sector is undoubtedly experiencing a sharp drop across the globe, putting many small and medium enterprises at stake.
Due to its major fall in the tourism, the travel industry will see at least a year to witness normalcy, when people are willing and ready to travel back. With the travel industry the purchase and the sale, imports, and exports, are also narrowed resulting in a global shortage of regular goods. Many countries are thus looking at going local and build a sustainable economy. As per the forecast of The World Travel and Tourism Council (WTTC), about 50 to 75 million people will be unemployed in the industry along with the ones who are interlinked to the industry. The forecast is much more intense and vulnerable as it is through tourism, that half of the population is been fed and has a secure livelihood so far. Population with low-skilled and lower social security schemed who seek temporary jobs are the largest employee holder in the travel industry. To conclude with the statement, overall, the employment and the economic growth in the travel sector will see major change which will be an awakening signal for the industry.
To keep going, countries across the globe are trying to keep the circle into a closed one and focusing on improvising the economy on their own. Likewise, the new normalcy will be maintained, and the travel industry must buck up to deal with the eventuality. Nonetheless, when you talk about globetrotters, they are the only community that will be the whole target audience in this scenario. Perhaps the lifting of the restriction will free the soul of the enclosed walls and allow the breath of fresh air of tourism. But with the upliftment, the travel industry will see many significant changes to secure both the customers and to maintain their economy in sync. Although one might see the slightest change in the behavior of the trotter which needs to be planned similarly. Well according to the insights, below are some of the pointers that will be taken into consideration to plan the roadmap for the travel industry accordingly.
Due to its major fall in the tourism, the travel industry will see at least a year to witness normalcy, when people are willing and ready to travel back. With the travel industry the purchase and the sale, imports, and exports, are also narrowed resulting in a global shortage of regular goods. Many countries are thus looking at going local and build a sustainable economy. As per the forecast of The World Travel and Tourism Council (WTTC), about 50 to 75 million people will be unemployed in the industry along with the ones who are interlinked to the industry. The forecast is much more intense and vulnerable as it is through tourism, that half of the population is been fed and has a secure livelihood so far. Population with low-skilled and lower social security schemed who seek temporary jobs are the largest employee holder in the travel industry. To conclude with the statement, overall, the employment and the economic growth in the travel sector will see major change which will be an awakening signal for the industry.
To keep going, countries across the globe are trying to keep the circle into a closed one and focusing on improvising the economy on their own. Likewise, the new normalcy will be maintained, and the travel industry must buck up to deal with the eventuality. Nonetheless, when you talk about globetrotters, they are the only community that will be the whole target audience in this scenario. Perhaps the lifting of the restriction will free the soul of the enclosed walls and allow the breath of fresh air of tourism. But with the upliftment, the travel industry will see many significant changes to secure both the customers and to maintain their economy in sync. Although one might see the slightest change in the behavior of the trotter which needs to be planned similarly. Well according to the insights, below are some of the pointers that will be taken into consideration to plan the roadmap for the travel industry accordingly.
The Employment
The tourism industry foresee about 20% of the profit in the economy across the world and perhaps as mentioned earlier it provides to millions of people the job and the stability. With the diminishing of the economy, the largest affected community will be in the travel industry, and as predicted it would take years to overcome and gain the stature in the industry. Not only that the chain which is interconnected with the travel industry like hotels, tour operators, travel agents, and transportation will see a fall. Thereby it is necessary for marketers to think about an alternative to sustain the employment scenario.
Cleanliness, Cleanliness, and Cleanliness!
Cleanliness and hygiene will be the most crucial pointers where travelers will investigate. Places with untidiness and crowds will be the one which will most neglected and ignored. Maintaining social distance will be the top of the thought process while the tour. Hereby the modes of transport and hotel will have to take a thorough check to ensure customers and travelers are safe to protect their brand image as well as to provide the safety umbrella above all.
Short Holiday over Long Holiday
Traveling is always the preferred option when it is about rebounding to your work life. It not only detoxifies the system but also helps motivate you once you step out of your work regime. Owing to the situation, many cases have been seen closely where the majority of the population are facing mental illness, and these are the people who will opt for travel to ease out the uncertainty where COVID-19 has caused. But it also cannot be neglected and denied that customers or travelers will always owe for safety and would prefer a short trip instead of a long trip. As more you stay, the phobia of getting infected will be a thought in the mind. Thus, short trips will be the prior thing over long trips for a couple of years. Hence the travel industry should come up with short and simple tour packages to engross customers and travelers.
Impact on International Tourism
International tourism will be a taboo for most of the travel seeker for a year or two or even more. Places especially like China, Italy, Brazil, the USA, and countries where the COVID-19 has hit hard will suffer a heavy loss. Not only for tourism but also studying abroad will be a second thought for many. Hence again the international airlines and international travel and tourism industry will suffer a severe loss. Safety and Cleanliness and similar packages should be ensured to provide the customer to travel a secure holiday.
Conclusion
To overcome the solutions and to go head accordingly, recently the travel industry is seen to rely on the digital platform by initiating various processes. Campaigns, virtual travel to significant places are being seen in the market to lull the customers and travelers to visit and witness the aroma once again. But the question lies yet again, will the travel industry survive with the touch-free initiatives? Well to the question, the travel industry needs to follow the above pointers vigilantly to secure the business and plan their strategy likewise. Well, it is a matter of time where everything will fall into place and people would enjoy traveling as well. With efficient communication and a clear strategy placed in a structure will ease out the situation and will develop the coherency.
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